Description of the target audience

Persona 1

The audience of the website would be potential business owners between the age of 18 to 60 years, who are willing to invest in Ado-Ekiti town. The type of business we expect to promote ranges from consumable goods, agricultural products, furnitures, and electronics. We don't expect this category of people to be very educated, but business oriented personnels who knows the rudiment of businesses, and willing to adapt to a new enviroment with a vision and persistence of a startup business creator.

Persona 2

Another audience of the website would be potential buyers living in the city of Ado-Ekiti and its environs, who are looking for what our business owners are selling or services they are rendering. We aim to connect them together by personifying our webpage to display exactly what our buyers are looking for using cookies. Our visitors must be educated and technologically smart to navigate the website and also be able read the web content efficiently. We would make the web content available on different screen sizes, so that our customers can easily access the website through mobile devices, tablets and computer.